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Virtually all business are facing intellectual property in one way or another. Despite this fact, however, a vast majority of small and medium-sized enterprises can not afford a full-time employment of an intellectual property expert. Therefore, a very practical way for them is to seek advice from intellectual property professionals. In the field of intellectual property, however, there are regularly many different (legal) answers possible to virtually any specific issue at stake. In order to develop and offer an optimal solution, it is necessary to know the full business context, to which a particular intellectual property issue is related. We firmly believe that a business consultant can fully justify his services only if legal aspects of an intellectual property issue are considered within the client-specific economic, managerial and overall business framework.
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Intellectual property is an area of law which provides for protection of entrepreneurial rights arising from creative intellectual achievements of the human mind in all fields of technology (patents), marketing (trademarks, industrial designs), as well as cultural & artistic creations (copyright and related rights). Basic principles for repression of unfair competition are a part of intellectual property, too. Intellectual property rights are nowadays rightly considered as the most valuable assets for gaining competitive advantage.
